For Bott's Lawn Care decision support graphic I wanted to make sure it was clear that a healthy, thriving lawn does not need treatment. I was conflicted on how to arrange my graphic on the page, so I made two attempts. Both are organized vertically. My second graphic (top) feels more cohesive because the bold arrows create a focus toward the fertilizer types, and the proximity of the two types of grass health. I was also conflicted about how to represent insects vs. no insects. Although the top graphic appears more visually appealing, it is actually the one with some unintentional mistakes ("boots," A and B fertilizer types switched). The "X" through the insects on the first graphic represent the conditions better then the absence of the insects in the second drawing. Thinking about it now, it would have been really hard to depict health vs. unhealthy grass without the use of color.
Thursday, October 28, 2010
Botts Lawn Care
For Bott's Lawn Care decision support graphic I wanted to make sure it was clear that a healthy, thriving lawn does not need treatment. I was conflicted on how to arrange my graphic on the page, so I made two attempts. Both are organized vertically. My second graphic (top) feels more cohesive because the bold arrows create a focus toward the fertilizer types, and the proximity of the two types of grass health. I was also conflicted about how to represent insects vs. no insects. Although the top graphic appears more visually appealing, it is actually the one with some unintentional mistakes ("boots," A and B fertilizer types switched). The "X" through the insects on the first graphic represent the conditions better then the absence of the insects in the second drawing. Thinking about it now, it would have been really hard to depict health vs. unhealthy grass without the use of color.
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